Market Research for MindMatch
The Situation
MindMatch is a new education technology company providing virtual tutoring to students from experienced teachers. They needed customer insights from parents to help design their services. They also knew they wanted to start in select markets and needed help thinking through how best to launch their company in these markets.
The Solution
BloomEd Group was hired to do market research with parents from select markets and write a partnership plan for each of those regions.
The Result
BloomEd completed market research with over thirty parents and wrote a report that provided MindMatch with great insights into what parents want and need in tutoring. We also delivered a partnership plan to help MindMatch think about how best to launch it services.
“BloomEd has been an incredible partner with us at MindMatch as we were designing our services and strategizing our launch. We’ve adjusted our services to better meet the needs of parents. They make sure we are informed of the latest in tutoring and has been a tremendous help for our business development work.”